PDF 快思慢想: Thinking, Fast and Slow (Traditional Chinese Edition) with FREE EASY Reading Download Now!
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PDF 快思慢想: Thinking, Fast and Slow (Traditional Chinese Edition) with FREE EASY Reading Download Now!
康曼納：決策需要慢思考康曼納教授 2013訪台唯一公開精彩會後報導→心理學出身，獲得2002年諾貝爾經濟學獎得主，被喻為「行為經濟學之父」的康納曼（Daniel Kahneman），彙集50餘年來的研究與觀察，淬煉而成的經典鉅作《快思慢想》（Thinking, Fast and Slow），繁體中文版由中央大學講座教授、認知神經科學研究所所長洪蘭翻譯，《天下文化》出版。首刷1萬8000本，才剛推出便搶購一空，上市短短兩週又緊急再版四次，十餘天賣出了近4萬冊，更在博客來（暢銷總榜）、誠品（心理勵志類）、金石堂（非文學類 ）三大通路，皆登上排行榜首位！★Amazon網路書店 年度選書 ★《紐約時報》年度選書 ★《華爾街日報》年度選書 ★《經濟學人》年度選書 ★香港PageOne推薦書 ★遠見雜誌318期/文 慢慢讀，反覆讀，跟著他踏上美妙的心智探索之旅。當代最偉大的心理學家、諾貝爾經濟學奬得主──康納曼灌注五十餘年研究功力，推出人類社會思想史上，第一本全面深度剖析大腦思考運作的「思考聖經」。不僅可能改變你的思維方式，甚至改變你的工作、生活與人生。認知科學權威洪蘭教授「六親不認、迫不及待想把它譯完，介紹給讀者看」中央研究院曾志朗院士專文推薦！● Amazon、《紐約時報》、《華爾街日報》、《經濟學人》年度選書● 《快思慢想》英文版上市至今快一年，橫掃全球各大暢銷書排行榜，穩居Amazon銷售總榜前百大、分類排行第1名、2011年11月選書 ‧《紐約時報》2011年度十大好書、暢銷書排行榜前20名● 《經濟學人》2011年度選書● 《華爾街日報》2011非小說類年度選書 ‧榮獲2011年《洛杉磯時報》圖書獎● 加拿大《環球郵報》2011年度最佳書籍● 2012英國最重要的非小說獎《山謬．強森獎》（Samuel Johnson Prize）決選名單如果一年只能讀一本書，你絕對不能錯過《快思慢想》！ 「快思」與「慢想」是我們腦中的兩位主角。它們大部分時候是朋友，有時是敵人，更常一起並肩打仗！我們何時要相信直覺？何時要對抗直覺與偏見，召喚所有理性出來打仗？我們總以為能駕馭自己的思考，事實上，人們的行為常常受到未知因素所影響。我們對思考的機制充滿假設與誤解，又很依賴直覺的感知和記憶，常常做出因個人偏見導致的錯誤決策。如果你希望自己更聰明、更冷靜，就要學會掌握「快思」與「慢想」的遊戲規則。康納曼介紹了很多有趣的經典行為實驗，披露思考的捷徑、替代、偏好、框架、錨點等效應。不僅讓我們對大腦的複雜與非理性恍然大悟，也指出我們在什麼情況下該相信靈光乍現，什麼時候該三思而行，該運用哪些技巧來避免常常使我們陷入麻煩的思考偏誤，以及如何在商場、職場和個人生活中做出更好的選擇。閱讀本書就像是一趟心智突破之旅，康納曼有如一位稱職的導遊，沿途為我們解說思考到底是怎麼一回事，系統1（直覺式思考）和系統2（邏輯式思考）這兩個主角在各種心理劇碼中如何搭配分工。「這是快思的系統1，它很情緒化，依賴直覺，見多識廣又很會聯想，擅長編故事，系統1能迅速對眼前的情況做出反應。但它很容易上當，以為親眼所見就是事情的全貌，任由損失厭惡和樂觀偏見之類的錯覺引導我們做出錯誤的選擇。」「這是慢想的系統2，它動作比較慢、擅長邏輯分析，系統1無力解決的問題，都丟給系統2處理。它雖然不易出錯卻很懶惰，經常走捷徑，直接採納系統1的判斷結果。」康納曼重新詮釋了決策與判斷、風險、幸福和財富的關係，推翻了經濟學對人的決策是理性的假設，更首度披露「直覺偏見」和「邏輯捷徑」如何在不知不覺中，決定了我們自以為愜意的生活與社會樣貌，也將徹底改變你對思考的看法。
At this time of writing, The Mobi 快思慢想: Thinking, Fast and Slow (Traditional Chinese Edition) has garnered 10 customer reviews with rating of 5 out of 5 stars. Not a bad score at all as if you round it off, it’s actually a perfect TEN already. From the looks of that rating, we can say the Mobi is Good TO READ!
PDF 快思慢想: Thinking, Fast and Slow (Traditional Chinese Edition) with FREE EASY Reading!
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