快思慢想: Thinking, Fast and Slow (Traditional Chinese Edition) By 康納曼 (Daniel Kahneman),洪蘭

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Kindle Store,Kindle eBooks,Self-Help 快思慢想: Thinking, Fast and Slow (Traditional Chinese Edition) 康納曼 (Daniel Kahneman),洪蘭
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PDF 快思慢想: Thinking, Fast and Slow (Traditional Chinese Edition) with FREE EASY Reading Download Now!


康曼納:決策需要慢思考康曼納教授 2013訪台唯一公開精彩會後報導→心理學出身,獲得2002年諾貝爾經濟學獎得主,被喻為「行為經濟學之父」的康納曼(Daniel Kahneman),彙集50餘年來的研究與觀察,淬煉而成的經典鉅作《快思慢想》(Thinking, Fast and Slow),繁體中文版由中央大學講座教授、認知神經科學研究所所長洪蘭翻譯,《天下文化》出版。首刷1萬8000本,才剛推出便搶購一空,上市短短兩週又緊急再版四次,十餘天賣出了近4萬冊,更在博客來(暢銷總榜)、誠品(心理勵志類)、金石堂(非文學類 )三大通路,皆登上排行榜首位!★Amazon網路書店 年度選書 ★《紐約時報》年度選書 ★《華爾街日報》年度選書 ★《經濟學人》年度選書 ★香港PageOne推薦書 ★遠見雜誌318期/文 慢慢讀,反覆讀,跟著他踏上美妙的心智探索之旅。當代最偉大的心理學家、諾貝爾經濟學奬得主──康納曼灌注五十餘年研究功力,推出人類社會思想史上,第一本全面深度剖析大腦思考運作的「思考聖經」。不僅可能改變你的思維方式,甚至改變你的工作、生活與人生。認知科學權威洪蘭教授「六親不認、迫不及待想把它譯完,介紹給讀者看」中央研究院曾志朗院士專文推薦!● Amazon、《紐約時報》、《華爾街日報》、《經濟學人》年度選書● 《快思慢想》英文版上市至今快一年,橫掃全球各大暢銷書排行榜,穩居Amazon銷售總榜前百大、分類排行第1名、2011年11月選書 ‧《紐約時報》2011年度十大好書、暢銷書排行榜前20名● 《經濟學人》2011年度選書● 《華爾街日報》2011非小說類年度選書 ‧榮獲2011年《洛杉磯時報》圖書獎● 加拿大《環球郵報》2011年度最佳書籍● 2012英國最重要的非小說獎《山謬.強森獎》(Samuel Johnson Prize)決選名單如果一年只能讀一本書,你絕對不能錯過《快思慢想》!  「快思」與「慢想」是我們腦中的兩位主角。它們大部分時候是朋友,有時是敵人,更常一起並肩打仗!我們何時要相信直覺?何時要對抗直覺與偏見,召喚所有理性出來打仗?我們總以為能駕馭自己的思考,事實上,人們的行為常常受到未知因素所影響。我們對思考的機制充滿假設與誤解,又很依賴直覺的感知和記憶,常常做出因個人偏見導致的錯誤決策。如果你希望自己更聰明、更冷靜,就要學會掌握「快思」與「慢想」的遊戲規則。康納曼介紹了很多有趣的經典行為實驗,披露思考的捷徑、替代、偏好、框架、錨點等效應。不僅讓我們對大腦的複雜與非理性恍然大悟,也指出我們在什麼情況下該相信靈光乍現,什麼時候該三思而行,該運用哪些技巧來避免常常使我們陷入麻煩的思考偏誤,以及如何在商場、職場和個人生活中做出更好的選擇。閱讀本書就像是一趟心智突破之旅,康納曼有如一位稱職的導遊,沿途為我們解說思考到底是怎麼一回事,系統1(直覺式思考)和系統2(邏輯式思考)這兩個主角在各種心理劇碼中如何搭配分工。「這是快思的系統1,它很情緒化,依賴直覺,見多識廣又很會聯想,擅長編故事,系統1能迅速對眼前的情況做出反應。但它很容易上當,以為親眼所見就是事情的全貌,任由損失厭惡和樂觀偏見之類的錯覺引導我們做出錯誤的選擇。」「這是慢想的系統2,它動作比較慢、擅長邏輯分析,系統1無力解決的問題,都丟給系統2處理。它雖然不易出錯卻很懶惰,經常走捷徑,直接採納系統1的判斷結果。」康納曼重新詮釋了決策與判斷、風險、幸福和財富的關係,推翻了經濟學對人的決策是理性的假設,更首度披露「直覺偏見」和「邏輯捷徑」如何在不知不覺中,決定了我們自以為愜意的生活與社會樣貌,也將徹底改變你對思考的看法。

At this time of writing, The Mobi 快思慢想: Thinking, Fast and Slow (Traditional Chinese Edition) has garnered 10 customer reviews with rating of 5 out of 5 stars. Not a bad score at all as if you round it off, it’s actually a perfect TEN already. From the looks of that rating, we can say the Mobi is Good TO READ!


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